EFG Holding’s Valu has partnered with last-mile delivery service provider Bosta to elevate the purchasing process and boost sales for e-commerce businesses.
PayTabs Egypt developed this innovative feature to facilitate the payment of shipments using the instalment on delivery (IOD) feature through the Valu app for the first time in Egypt.
The agreement comes in response to the needs of small and medium-sized businesses, with Bosta offering a value-added service of instalment payments for their customers at no additional cost.
Upon delivery, customers are allowed to pay in instalments via Bosta’s courier.
Customers with a Valu account are provided with convenient instalment plans ranging from one to sixty months. The innovative approach is expected to significantly enhance the convenience and affordability of shopping for customers.
“This strategic agreement will transform the concept of shipping in Egypt, offering greater benefits to e-commerce businesses. By collaborating with Bosta, Valu aims to ease the purchasing process and achieve higher sales for our valued customers,” said Motaz Lofty, Business Development and Strategic Partnerships Senior Director of Valu.
“This innovative initiative reflects our commitment to providing convenient and flexible instalment solutions, making the buying experience seamless and accessible for all by bypassing the need for the merchant to register for Valu’s services.”
Since its inception at the end of 2017, Valu has continued to revolutionise the Egyptian fintech landscape through its innovative offerings as part of its broader strategy to improve people’s quality of life and contribute to promoting financial inclusion across the country.
“We are extremely excited to sign this agreement with Valu, especially as Bosta is the first shipping company in Egypt to offer this service to its customers. This presents a remarkable opportunity for us to enhance growth for businesses and provide superior service for our clients,” said Mohamed Ezzat, CEO and Co-founder of Bosta.
Valu is playing a pivotal role in fostering financial empowerment and inclusivity within the market, extending its services to include investment products, an instant cash redemption program, and savings solutions.
