NEOPAY, the UAE’s digital payments enabler, announced the launch of Unified Payments Interface (UPI) acceptance for online bookings at At the Top, Burj Khalifa, in partnership with NPCI International Payments Limited (NIPL) and Emaar Entertainment. The milestone marks the first UAE attraction to implement UPI for e-commerce transactions, enabling Indian visitors to book experiences at the world’s tallest building through its official website using their preferred payment method.
The launch represents a significant expansion of NEOPAY’s partnership with NIPL. Since introducing QR-based UPI merchant payments in the UAE in 2022, the collaboration has enabled Indian consumers to make seamless in-store transactions across a growing merchant network. The latest rollout extends that convenience to e-commerce, allowing visitors to complete purchases online before arriving in the UAE through a payment method that is secure, familiar and trusted by millions.
As one of the world’s most recognised landmarks and among Dubai’s most visited attractions, At the Top, Burj Khalifa attracts millions of visitors annually, including a substantial number from India. Through this integration, visitors can now use UPI to purchase tickets and experiences online, creating a frictionless digital journey from trip planning to arrival.
The introduction of UPI for online bookings reflects the growing demand for seamless cross-border payment experiences. This initiative strengthens the digital payment bridge between India and the UAE while helping merchants better serve one of the country’s largest and most digitally engaged visitor segments.
Vibhor Mundhada, CEO of NEOPAY, said:
“At NEOPAY, our focus is on simplifying commerce and creating seamless payment experiences for merchants and consumers alike. The launch of UPI acceptance for online bookings at ‘At the Top, Burj Khalifa’ represents a landmark moment in that journey. By bringing one of India’s most trusted payment platforms to one of the world’s most iconic destinations, we are making it easier for millions of Indian visitors to engage with the UAE’s tourism and attractions sector. As the first company in the GCC to introduce UPI acceptance for e-commerce transactions, we are proud to continue driving innovation in cross-border payments while helping merchants unlock new growth opportunities.
Ritesh Shukla, MD & CEO of NPCI International, said:
“Indian travellers are increasingly seeking payment experiences that are simple, familiar and seamless when they travel abroad. By enabling UPI acceptance for online bookings at At the Top, Burj Khalifa, we are making it easier for them to use a payment method they know and trust while planning their visit, even before they arrive in the UAE. Through our partnership with NEOPAY and Emaar Entertainment, we are expanding UPI acceptance in the UAE and bringing greater convenience to Indian travellers visiting one of the world’s most iconic destinations.”
Official Spokesperson at Emaar Entertainment, said:
“At the Top, Burj Khalifa is a global icon that welcomes visitors from across the world, with India representing one of our most important international markets. By introducing UPI as a payment option for online bookings, we are making the customer journey simpler, more intuitive and more convenient for Indian guests from the moment they begin planning their visit. This collaboration reflects Emaar Entertainment’s commitment to delivering world-class experiences powered by innovation and customer-centric digital solutions.”
The integration of UPI into At the Top, Burj Khalifa’s online booking platform reinforces the growing role of digital payments in international travel and tourism. By combining one of the world’s most successful real-time payment systems with one of the world’s most iconic landmarks, the initiative sets a new benchmark for digital commerce experiences in the region and underscores the deepening economic and tourism ties between India and the UAE.
