Mashreq Egypt has partnered with Visa to launch the Mashreq NEO Visa Card, marking a significant leap forward in the realm of mass banking in Egypt.
The synergy between Mashreq Egypt and Visa, rooted in shared values of trust and innovation, is a celebration of shared dedication to empowering individuals. It underscores the resolve to break barriers, exceed expectations, and lead the way in setting new standards of excellence and innovation in the financial services industry.
The Mashreq NEO Visa Card represents a fusion of cutting-edge technology, seamless banking services, and exclusive benefits tailored to meet the evolving needs of consumers.
Visa’s new brand ambassador, Mohamed Salah, will feature in Mashreq NEO Visa Card advertising in Egypt as part of this initiative.
Targeting youths and Egypt’s underbanked segments, Mashreq Egypt, through its Mashreq NEO account seeks to help people take their first step on their journeys towards financial responsibility through a seamless digital experience.
Mohamed Salah’s journey and success story stands as an inspiration for people to nurture their passions by leveraging the potential of small beginnings and celebrating the power of small steps.
“We are thrilled to unveil the Mashreq NEO Visa Card, a testament to our commitment to innovation and customer-centric banking solutions,” said Amr El Bahey, the CEO of Mashreq Egypt.
“This milestone represents our unwavering commitment to transforming the banking landscape, placing our valued customers at the heart of every innovation.”
Last month, Mashreq Egypt introduced its Mashreq NEO account, aimed at enhancing banking interactions and catering to diverse segments of Egyptian society. The Mashreq NEO account, available for Egyptian citizens aged 15 and above, offers a seamless banking experience through the Mashreq Egypt mobile application.
“The Mashreq NEO Visa Card represents a fusion of cutting-edge technology, seamless banking services, and exclusive benefits tailored to meet the evolving needs of consumers. Through this dynamic collaboration, Mashreq NEO Visa cardholders can unlock countless exciting opportunities, including signed memorabilia and exclusive giveaways,” said Malak El Baba, Vice President and Egypt Country Manager at Visa.
Mashreq NEO account offers a host of benefits and reward points on debit card transactions, including a welcome bonus of up to EGP 1,000 and a balance-based bonus of up to EGP 1,800 in the first year, underscoring Mashreq’s dedication to rewarding customer loyalty and trust.
