Global digital payments giant Visa has inaugurated a new office in Egypt.
The payments firm’s expansion in Egypt is a testament to its commitment to supporting the company’s financial institution and merchant clients, local government partners, investments, and local communities.
With the new office, Visa aims to strengthen its ongoing talent acquisition strategy by attracting and retaining key talent.
“The expansion of our flagship office in Egypt marks a significant milestone in our regional expansion. Visa was the first international digital payments organisation to begin operations in Egypt and we continue to believe in the country’s immense potential,” said Leila Serhan, Vice President and Group Country Manager for North Africa, Levant and Pakistan.
“As part of our overarching strategy for the NALP region, our new office will enable us to share our global learnings to benefit our work with local governments, financial institution clients, merchants, and fintech partners to develop and deploy efficient, convenient, and secure processes for offline and online commerce.”
Year-on-year, Visa offices in the North Africa, Levant and Pakistan (NALP) region have seen a 15% growth in staff strength. The new purpose-built office space is designed entirely around the needs of employees and allows for a hybrid work environment, thus extending Visa’s culture of collaboration, innovation, and inclusivity.
With the acceleration of cash displacement in the NALP region, Visa expects digital payment adoption to increase much faster in the next few years and is committed to supporting Egypt’s digital transformation to a cashless economy.
The company’s many innovative solutions deployed over the years continue to encourage this shift to digital payments in Egypt. Visa recognises emerging trends in consumer payment behaviour and payment patterns and remains committed to capturing these regional opportunities.
